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PRESSEMITTEILUNGEN
Leading Dermatologists Recommend UV Umbrellas for Skin Cancer Prevention
doppler zeroSun umbrellas provide 99% protection against UV radiation
An increasing number of dermatologists are recommending umbrellas as an additional measure for skin cancer prevention alongside sunscreen. Innovative UV umbrellas such as doppler’s zeroSun combine an ultra-lightweight design with 99% protection against harmful UV radiation, making an important contribution to effective sun protection. Lightweight and easy to carry, they are the ideal companion during the current heatwave.
Braunau, July 2026. In Asia, umbrellas used as sunshades have been common for some time. This summer, as temperatures soar, more and more people are also turning to this type of UV protection in Europe. Umbrellas with an additional UV coating, such as doppler’s zeroSun models, protect the skin from harmful radiation, provide shade whenever needed and are lightweight and easy to carry. And because they are also fully functional rain umbrellas, they are the perfect 2-in-1 companion when a bright summer day suddenly turns into a rain shower.
Effective UV protection helps prevent skin cancer
Ultraviolet (UV) radiation from the sun damages the skin, causes sunburn and, in the worst case, can lead to skin cancer. Effective protection against excessive UV exposure is therefore one of the most important preventive measures. Dermatologists are increasingly recommending UV umbrellas, including dermatologist and longevity expert Liv Kraemer: “An umbrella is not a niche product for sensitive skin, but common sense. For everyone,” she explained in an interview with Swiss news portal nau.ch.
As emphasized by the Austrian Federal Ministry of Health / German Federal Office for Radiation Protection [depending on market], effective sun protection should always combine several measures: appropriate clothing, sunscreen and shade provided by a sunshade or umbrella. It is important to choose an umbrella with a suitable UV coating, such as doppler’s zeroSun models. Conventional rain umbrellas generally filter only a small proportion of UV radiation and therefore do not provide reliable UV protection.
Growing demand
Martin Würflingsdobler, Managing Director of doppler, also confirms that more and more consumers are recognizing the benefits of umbrellas with UV protection: “We are seeing our sales of UV-protective umbrellas double year on year. In direct conversations with customers, we are also noticing that more and more people appreciate the practical combination of rain and sun protection. We have responded to this growing demand by expanding our UV range further.”
Stylish lightweight protection for every kind of weather
The new doppler umbrella models zeroSun, zeroSun magic and zeroSun XXL have been tested by the renowned Hohenstein Institute in accordance with the Australian standard. They provide 99% UV protection, placing them in the highest protection category, “most effective.”
At just 134 g, the zeroSun is a true lightweight. The zeroSun magic weighs 184 g, while the zeroSun XXL weighs 425 g and provides enough space for two people. All three models can easily be carried in a city shopper or packed into travel luggage.
With a wide range of vibrant colour options, the umbrellas also make a stylish statement, whether in bright sunshine or rain. “The zeroSun umbrellas are also ideal for older people, who can be more sensitive to sunlight and heat, as well as for children, for whom sun protection is particularly important,” says Ulrike Kinder, shareholder at doppler.
Combined with their 2-in-1 functionality as both rain and sun umbrellas, the zeroSun models are true all-rounders for everyday life, travel and summer weather.
Targeting the Demanding Travel Retail Market
Braunau-based umbrella manufacturer doppler combines quality and design to win customers at airports and on cruise ships
From Vienna Airport and Lufthansa’s Miles & More frequent-flyer programme to AIDA’s onboard shops, Braunau-based umbrella manufacturer doppler is systematically expanding its Travel Retail business. With the doppler and Knirps brands, the company has established itself as a reliable partner in a demanding international environment, serving airports, railway stations and other high-traffic travel hubs.
The Travel Retail market operates by its own rules. Travellers have little time, make purchasing decisions spontaneously and expect high-quality products that will continue to impress once they are home. Products need to be presented effectively in limited retail space, communicate their benefits within seconds despite time and staffing constraints, and leave a lasting impression of the brand. At the same time, competition for attention at the point of sale is intense, and only brands offering a clear added value can establish themselves for the long term.
An umbrella for every occasion appeals to travellers
This is precisely where doppler and Knirps demonstrate their strengths. Under the motto “an umbrella for every occasion”, the brands offer umbrellas designed for virtually every weather condition. The range extends from the zero99, weighing just 99 grams and therefore lighter than a bar of chocolate, to the Superstrong model, which withstands wind speeds of up to 120 km/h in wind tunnel testing without turning inside out. Particularly popular with travellers are the versatile 2-in-1 models, which combine rain protection with additional UV protection. Thoughtful design and guarantees of up to five years further reinforce the brands’ appeal. With a broad palette of colours, doppler and Knirps also position their umbrellas as stylish accessories that complement the modern travel wardrobe.
Winning customers in seconds with quality, functionality and design
“The international Travel Retail market offers enormous potential for us. Despite economic and political uncertainties, people’s desire to travel remains strong. We therefore aim to increase our sales in this segment by a further 25% by the end of 2027 and establish doppler and Knirps as leading umbrella brands at the world’s most important travel hubs,” says Martin Würflingsdobler, Managing Director of doppler.
René Schwarz, Head of International Sales at doppler, adds: “Our passion lies in redefining the umbrella. We want to move it beyond being a purely functional product and turn it into a reliable, stylish and design-led companion for every aspect of life. This proposition resonates particularly well with discerning customers in the Travel Retail environment.”
Intuitive product communication with the new retail display
doppler’s commitment to this approach is also evident at the point of sale. The company’s new retail display for the ultra-lightweight umbrellas in the zero range, one of its key Travel Retail lines, has been specifically designed to support quick and intuitive purchasing decisions. Dedicated areas for pictograms and QR codes help communicate the key product benefits at a glance, while the compact display allows a large number of umbrellas to be presented within a minimal footprint. Since last autumn, the display has already been rolled out across eleven AIDA cruise ships as well as at the airports in Munich, Vienna, Gdańsk, Porto and Lisbon. Further locations are currently in preparation.
International expansion
doppler is also seeing strong growth in listings and strategic partnerships across the travel sector. “Fraport AG’s VIP Services and Visitor Services recently began their cooperation with doppler, which we would also like to expand further over time,” says Verina Zimmermann, Head of Commercial & Sales VIP Services, Conference and Visitor Service at Fraport AG.
The company’s international expansion is supported by Copenhagen-based business development consultancy Blueprint. “Since 2016, we have advised leading brands, airports and operators in the Travel Retail sector, and we are convinced that doppler and Knirps have the potential to become global category leaders,” says Blueprint Partner Thomas Kaneko Henningsen.
With further locations being developed and existing partnerships continuously expanded, doppler is well positioned to maintain the strong momentum of its Travel Retail business and further strengthen its international presence.
“Cloud Dancer” & Dark Oak: The Latest Interior Trends Make Their Way Outdoors
doppler and Knirps sun umbrellas and garden furniture bring stylish outdoor living to terraces and balconies
With the latest garden innovations from doppler and Knirps, the season’s biggest interior trends are now making their way onto terraces and balconies. The new Knirps Apoll Shell Edition sun umbrellas provide the perfect way to showcase Pantone’s Colour of the Year, “Cloud Dancer”. And for anyone looking to extend the popular “Dark Oak” interior trend outdoors, doppler offers a coordinated range of sun umbrellas and garden furniture featuring an authentic dark wood look.
Those who furnish their homes in line with the latest design trends no longer need to compromise when it comes to their outdoor spaces. With sun umbrellas and garden furniture from doppler and Knirps, balconies and terraces can be styled to complement the interior seamlessly. Pantone’s Colour of the Year, “Cloud Dancer”, a soft off-white with a subtly warm, airy quality, can be brought effortlessly into contemporary outdoor settings with the new Knirps Apoll Shell Edition sun umbrellas. Their distinctive frame construction, featuring fine metallic particles, creates delicate reflections of light in the sunshine. The elegant look is complemented by three summery canopy colours: Nature, Sand and Lagoon. Fans of off-white and natural tones will also find plenty to choose from at doppler. Natural-coloured sun umbrellas, such as the spacious Life 3 x 4 m cantilever umbrella or numerous centre-pole umbrellas from the myZone range, pick up on the trend with understated style.
For those keen to bring the increasingly popular “Dark Oak” look to the outdoors, doppler offers a perfectly coordinated solution. The Alu Wood sun umbrella range, with its dark wood-effect finish, pairs beautifully with the Expert extending table and chairs from the Expert Plus range. Both feature distinctive wood-look elements in rich, deep tones. The result is a terrace with a cohesive, considered aesthetic that feels like a natural extension of the living space next door. And thanks to weather-resistant aluminium with a realistic wood-effect finish, concerns about durability and maintenance are a thing of the past.
New for Knirps this year: stylish, flexible shade with the HYPERION
The new Knirps HYPERION cantilever umbrella range combines comfort, flexibility and contemporary design. A continuously adjustable canopy tilt, a mast that rotates through 360 degrees and a lateral swivel mechanism make it easy to position the shade exactly where it is needed. The elegant HYPERION is available in two versions: a rectangular model measuring 330 x 240 cm and a classic round version with a diameter of 340 cm. Alongside canopies made from durable polyester fabric, the range is also available with premium acrylic fabrics from Portugal. All canopies are dirt- and water-repellent and offer almost 100% UV protection. They can also be easily removed, ensuring convenient maintenance and long-lasting performance. An optional 140 kg wheeled base provides additional flexibility, making it easy to reposition the umbrella as required. As with all Knirps umbrellas, the HYPERION comes with a five-year guarantee.
doppler strengthens its hospitality distribution network in Germany
Stylish and functional umbrella solutions from Austria for Germany’s hospitality and catering industry
Austrian umbrella manufacturer doppler is focusing on the German market with its successful hospitality segment. Offering highly durable, functional umbrellas and a strong distribution network, doppler provides Horeca customers with quality, service and stylish solutions from a single source, perfectly suited to the demanding requirements of the hospitality and catering industry.
From exposed mountain peaks to stylish waterfront promenades, from cosy beer gardens and busy pavement cafés to high-end lounge areas in luxury wellness hotels, the requirements for umbrellas in the hospitality and hotel sector are diverse. They also need to be exceptionally durable and functional. Austrian umbrella manufacturer doppler meets these demands with its range for discerning, style-conscious Horeca customers. Having already established a highly successful presence in Austria’s hospitality sector, doppler is now stepping up its activities in the German market.
Strong distribution structures for Germany
“doppler umbrellas are already well established and widely recognised among consumers in Germany. We now want to strengthen our presence there with our hospitality umbrella range as well. Compared with our home market in Austria, Germany offers a market that is many times larger, with significant potential,” explains Martin Würflingsdobler, Managing Director of doppler.
To establish and expand its presence, doppler is stepping up activities across direct sales, online wholesalers, buying groups and specialist retailers, while also expanding a nationwide network of local distribution partners. “Everyone involved will benefit from the synergies this creates,” says Stefan Lorenz, the new Key Account Manager for Germany. “Even at this early market assessment stage, we are seeing strong demand in Germany for a quality- and service-oriented supplier such as doppler,” Lorenz adds.
The right products for demanding customers
The frames of doppler’s hospitality umbrellas are manufactured at the company’s own production facility in Slovakia, while the umbrellas are completed at doppler’s plant in Braunau, Upper Austria. This enables the products to meet high quality standards while also addressing customers’ sustainability requirements through short production routes within Central Europe.
The umbrellas also feature a special construction that allows individual components to be replaced with just a few simple steps. This not only helps to conserve resources but also reduces costs for customers.
The highly focused, needs-based range comprises around ten models, with numerous size and shape options, a broad and contemporary colour palette and a variety of branding opportunities. This enables doppler to meet both the elevated expectations associated with an established traditional brand and the commercial requirements of the hospitality industry.
With matching base systems for both stationary and mobile applications, individually manufactured protective covers for outdoor furniture on request, as well as rain umbrellas for use in lobbies and promotional settings, doppler also offers a range of additional solutions tailored to the needs of this service-oriented sector.
Decades of expertise, with everything from a single source. This proposition has already convinced numerous new customers within the first few weeks, including local distribution partners such as Park and Garden, as well as hotels in the four- and five-star categories.
Natural, safe and child-friendly: the nature Collection Kids by doppler
With the new children’s umbrellas from doppler’s nature Collection Kids, an ordinary rainy day becomes a little adventure. Designed especially for children, these stick umbrellas sit comfortably in small hands and are easy to open and close safely. A walk in the drizzle, a run through the woods or a jump in a puddle: everything feels freer when you are well protected from the rain.
Children’s umbrellas need to meet specific requirements, and one important detail is the extra-rounded wooden tips. They not only give the umbrella a soft, harmonious shape, but also provide additional safety. The safety runner also helps protect little fingers from getting caught, making the umbrella easy for children to open and close. Another highlight is the wooden handle and wooden top, which give the umbrella a natural look, combined with a canopy made from rPET material.
Each model weighs just 198 g and has a shaft length of 56 cm. When open, the umbrellas have a diameter of 76 cm. The nature Collection Kids offers a high-quality, child-friendly companion for rainy days. The new stick umbrellas for children complement the existing nature Collection, which already features the Deep Olive and Gentle Rose colours for adults, making it easy for children to coordinate with Mum and Dad.
An umbrella like a little walk through the woods: foxes, deer and owls adorn the canopy of the Forest Animals model, instantly awakening a sense of adventure. The colours complement one another beautifully: soft shades of beige combined with modern pastel tones of orange, green and brown. Ideal for little nature explorers following in the footsteps of the woodland inhabitants.
The Deep Olive model captures the language of nature in a single colour: a rich, deep olive green. Calm and timeless, with no pattern or distractions. The colour is reminiscent of moss-covered forest paths scattered with wet leaves. Deep Olive is perfect for children who love nature.
Gentle Rose features a soft, light pink in a subtle and pleasant shade. The matt pink catches the light with a delicate shimmer, creating a warm and friendly impression. The umbrella brings a touch of brightness to rainy days and adds a little extra cheer to outdoor play. Ideal for children who enjoy a beautiful colour while also benefiting from a practical companion for everyday adventures.
Apprenticeship at doppler: Expertise meets personal development
Video project promotes soft skills
Leonie, Alicia, Denise, and Lilly are office administration apprentices at the Upper Austrian umbrella manufacturer doppler. Recently, they also stepped into the role of filmmakers, bringing a Manufaktur umbrella in front of the camera. Apprenticeship projects like this are a central part of doppler’s training concept, as they convey expert knowledge first-hand, provide comprehensive insights into the company, and promote soft skills such as time and project management.
Braunau, November 2025: And… action! Under the motto “From the configurator to the finished umbrella,” the four young Upper Austrians documented every production step of a handcrafted doppler Manufaktur umbrella. “The video is very informative and professionally made. It is now used for customer meetings and training purposes. Projects like these promote a comprehensive education that goes beyond technical knowledge. We also want to provide our apprentices with space for personal growth,” says Ulrike Kinder, partner at doppler.
Training concept for developing individual skills
The video is the result of an apprenticeship project. These projects are implemented annually and, like internships in other company departments, are part of doppler’s training program. “Carrying out the project requires organizational skills, independent work, and teamwork. Presenting it to company leaders requires self-confidence and rhetorical skills. These are all qualities we particularly want to foster,” explains doppler apprenticeship coordinator Mag. Christina Forster. The projects are always designed so that apprentices engage comprehensively with the company: “To document the umbrella’s production, we conducted interviews with specialists from different departments. We gathered know-how from purchasing, sewing, the workshop, and quality control for the video,” says Denise. Ultimately, the projects also demonstrate that doppler believes in its apprentices. “From the very beginning, we were entrusted with a great deal of responsibility, which is not something you take for granted. I really appreciate that,” says Leonie.
Additional apprenticeship as E-Commerce Manager from Fall 2026
At the Braunau-based traditional company, apprenticeships are currently offered in three professions: retail sales, office administration, and e-commerce clerk. Starting next fall, the apprenticeship for E-Commerce Manager will be offered for the first time. At that time, doppler will once again take on up to four young professionals, with older apprentices and career changers also warmly welcome. “Investing in our apprentices is also an investment in the company’s future. The comprehensive training prepares them as highly skilled professionals and opens up many opportunities at doppler,” says Ulrike Kinder.
doppler expands its successful, extremely windproof SUPERSTRONG umbrella range with new models
The umbrellas in doppler’s SUPERSTRONG range are true superheroes – even storms and strong gusts cannot bring them down. Thanks to their innovative steel and fiberglass construction, they do not invert even in strong winds, keeping their users dry at all times. Their sleek-modern design and well-thought-out technology make them perfect companions, whether commuting to work or enjoying outdoor activities.
Braunau, xy August 2025. While conventional umbrellas often fail even in light wind, SUPERSTRONG umbrellas withstand wind speeds of up to 120 km/h thanks to their innovative technology – keeping their users dry. Now, the SUPERSTRONG team is growing. In addition to the “Magic” pocket umbrella, the “Magic Plus” with an extended canopy and the “Long Automatic,” a stylish long umbrella, are now available. “High demand and customer feedback have shown us how many people want an especially robust and windproof umbrella. That’s why we are now expanding the range with new models for even more use cases,” says Rene Schwarz, Head of Rain Sales at doppler.
Powerful, uncompromising, with the PLUS in protection
The new doppler SUPERSTRONG umbrellas redefine durability: all three innovative models combine cutting-edge technology, modern design, and ultra-robust materials. In addition to the “Magic” pocket umbrella, the “Magic Plus” is now available. With a canopy extended by three segments, it provides significantly more coverage – keeping not only the user but also their backpack reliably dry. The distinctively shaped handle, inspired by a diamond, emphasizes the umbrella’s strength while providing a secure grip, especially in stormy conditions.
The “Long Automatic” adds a highly durable long umbrella to the SUPERSTRONG team, setting new standards in elegance and resilience. Its classic, sleek lines are perfect for business attire or formal occasions, combined with the high-performance durability of the SUPERSTRONG series – ensuring a stylish, dry look even in the fiercest storm.
With the three members of the SUPERSTRONG team, doppler offers not just umbrellas but true superheroes for extreme conditions. For anyone who wants to rely on an umbrella that will not fail in the rain but protect them reliably, even when the wind picks up.
For greater visibility on the way to school: doppler Safety umbrellas make children shine
Safe through dusk with pink, yellow or green
Whether on the way to school in the morning or heading to friends in the rain – the Safety umbrellas from the Austrian umbrella manufacturer doppler ensure visibility. The canopy in bright pink, yellow or green and the reflective elements make the umbrella, and therefore its young users, clearly noticeable on sidewalks and pedestrian crossings.
Braunau, xy August 2025. Children should ideally make their way to school independently and, at primary-school age, on foot. However, especially from autumn onwards, safety often becomes a real challenge due to early dusk, poor lighting conditions or rain showers. Lack of visibility frequently leads to dangerous situations in road traffic. With the motto “Be visible, be safe,” the doppler Safety umbrella series ensures that pedestrians can be easily seen from a distance. A colorful Safety umbrella is therefore a meaningful gift for the start of the school year – not only for the school cone.
High visibility for small pedestrians
Gloomy weather and poor visibility on the way to and from school are typical of the colder seasons. When children also wear dark clothing and carry dark backpacks, they are difficult or even impossible for drivers or cyclists to see from a distance. “We recognized the need to give children visibility – and therefore safety – in dusk and darkness. With the Safety series, we have succeeded in developing not only a stylish accessory for protection from rain but also an item that makes pedestrians more noticeable in traffic,” says Martin Würflingsdobler, Managing Director of doppler.
Eye-catching, well thought-out and lightweight (for kids)
With a canopy and sleeve made from fluorescent material in pink, yellow or green and reflective elements on the canopy – and on the sleeve and wrist strap in the case of pocket umbrellas – the Safety umbrellas from doppler are particularly eye-catching. The product range extends from the small, handy model – ideal for children – to an XXL long umbrella version for shared walks with parents. The umbrellas provide visibility in several ways: when open in the rain, and when closed, for example in the side pocket of a school bag. Thanks to their light weight, high-quality construction, non-slip handle and numerous technical features such as the automatic open/close function, the umbrellas are also easy and practical to use.
Metal Grey, Kiwi Green, and Orange: doppler Presents Garden Trends for Summer 2025
Functionality Meets Color – Turning Patios and Balconies into Second Living Rooms
In 2025, outdoor spaces will once again become stylish havens of well-being: umbrellas in vibrant orange, cushions in rich green, decorative pillows with floral patterns — colorful accents will set the tone. Classic shades like anthracite and sand remain popular but are now complemented by lively highlights. Flexible furniture is especially in demand, suitable for both spacious gardens and compact city balconies.
Braunau, 28 May 2025.
Spending time outdoors with family and friends is one of the greatest joys during (early) summer days — especially on your own patio or balcony. In good weather, outdoor spaces become an extension of the living area. Sun umbrellas in timeless colors such as anthracite or bright orange, combined with aluminum furniture, create the perfect atmosphere. Colorful cushions serve as eye-catching accents.
"2025 is all about warm, natural tones, sustainable materials, and furniture that adapts to the available space — whether it’s a large patio or a small balcony. Stackable furniture creates space where there is none, and extendable furniture offers great flexibility — perfect for urban living," says Johann Höfer, Head of Garden Furniture Sales at doppler. With its current garden collection, doppler embraces the latest trends and helps create inviting outdoor spaces.
Practical and On-Trend
"We are introducing a height-adjustable cantilever umbrella and a sun umbrella that can also be used as a rain umbrella — both market firsts. Our new myZONE series is aimed specifically at a younger audience: modern, functional, with orange as the key color," says Jürgen Schmeller, Head of Garden Sales at doppler.
While classic natural shades such as sand remain popular for sun protection, this year outdoor textiles will rival the flowers: demand is growing for lush green tones and floral patterns, often used as accents on decorative pillows.
"Rattan furniture with plastic weaving has become less popular in recent years, and this trend will continue. Consumers are increasingly opting for furniture made of aluminum, with rope weaves or synthetic covers," adds Johann Höfer.
Sustainability remains a key concern for buyers, who are turning to sustainably sourced wood and more durable, eco-friendly materials such as rPET fabrics.
Quality from Braunau
For decades, doppler has stood for long-lasting garden furniture with thoughtful design. Its stylistically coordinated collections — from classic to modern — offer great versatility and are easy to mix and match. The company from Upper Austria responds swiftly to emerging trends, incorporating them effectively into its product lines. doppler collections reflect a wide range of styles, from timeless and minimalist to contemporary.
doppler has always prioritized quality and durability. To preserve these qualities, Jürgen Schmeller recommends: "When choosing an umbrella, pay attention to UV protection — the Hohenstein label is a good quality indicator — and color fastness. The right accessories, such as sufficiently heavy bases and protective covers to guard against the elements, will ensure longevity."
Knirps X4U Umbrella Model Wins Red Dot Award 2025
Award-Winning Design: Knirps Brings Prestigious International Prize Back to Upper Austria
With over 20,000 entries from more than 60 countries, Knirps has once again proven its reputation as a modern quality brand. At the Red Dot Award, the brand impressed with the well-thought-out design of its X4U umbrella, standing out on the international stage.
Braunau, May 22, 2025.
With its new X4U pocket umbrella, Knirps once again sets a benchmark for innovation and outstanding product quality, securing yet another accolade from the prestigious Red Dot Design Award. The X4U’s design stood out among 20,000 international submissions from over 60 countries — the jury was convinced by its intelligent construction, choice of materials, and the unique functionality of the new Knirps Dry Case®.
With this award, Knirps joins an illustrious group of past winners, which includes renowned brands such as Apple and Ferrari. As a Red Dot Winner, the X4U will not only be featured in the official Red Dot database and the Red Dot Design Yearbook, but will also proudly display the quality seal on the product itself and across all marketing materials. Additionally, the umbrella and its Knirps Dry Case® will be exhibited in the renowned Design Museum in Essen — a visible testament to excellent design.
Smart in Handling and Design
Weighing just 130 grams, with a 90 cm canopy and a length of 21 cm, the X4U is a practical and ultra-light everyday companion. But it’s not just the umbrella that meets the highest standards of mobility and convenience: the microfiber-lined Dry Case absorbs excess moisture after use, making it ideal for on-the-go, as it keeps the contents of your bag dry. Like all Knirps products, the X4U is built for durability and has been wind-tunnel tested at speeds up to 100 km/h. It also comes with a 5-year warranty.
Bernhard Lindner Joins Management Board, Christine Biefel Takes Over International Purchasing
Braunau, January 23, 2025. Since the beginning of the year, Hermann Würflingsdobler, who has served as Managing Director to date, has been leading the umbrella brand Knirps together with Bernhard Lindner. A Salzburg native, Lindner has been with the company since 2017 and now takes on the role of Co-Managing Director.
Since January 1, 2025, Bernhard Lindner and Hermann Würflingsdobler have jointly formed the management team of Knirps GmbH, which is part of the doppler Group. Previously serving as Head of International Sales & Marketing, Lindner will now help shape the future of the company with his strategic vision and goals for the brand. These include strengthening Knirps’ position as a market leader both nationally and internationally, developing collaborations with compatible brand partners, and further expanding design innovation — including in the Sun Garden segment.
"The Knirps brand has been around for nearly 100 years. Now, as a team, our goal is to continue building on our success both nationally and internationally and to strengthen the Knirps brand for the future so that even future generations can be inspired by the brand with the red dot," says Lindner.
Lindner holds a degree in economics and, prior to joining Knirps, spent seven years as International Sales Manager at Red Bull, gaining extensive international experience.
Christine Biefel Takes Over International Purchasing
Since fall 2024, Christine Biefel has been in charge of International Purchasing at Knirps, overseeing the development of new products as well as the further development of existing collections. Her responsibilities also include quality management and project- and product-specific communication with partners.
A native of Upper Austria, Biefel brings extensive experience from both internal and field-based roles across various industries, along with outstanding project management skills.
The traditional Doppler Manufaktur from Braunau and the fashion label "LYVEM The Label" from Ried im Innkreis join forces to combine their commitment to sustainability and quality. The result: a handcrafted umbrella that is also a stylish design piece.
Braunau, September 18, 2024. Whether it's umbrellas or clothing – both Doppler Manufaktur and the young fashion label LYVEM are known for creating high-quality products that customers can enjoy for a long time. Both companies value timeless, season-independent designs, resulting in classic pieces that are not only sustainable due to their quality but also because of their long-lasting appeal. With this collaboration, the two young teams have combined their values to create a unique product – all under the motto “Slow instead of Fast Fashion.”
"The idea behind the collaboration with LYVEM The Label was to develop a product that pairs perfectly with personal wardrobe favorites and can be worn and used for years, regardless of fleeting trends. We want to appeal to style-conscious women who value high-quality products, regional craftsmanship, and durability," says Ulrike Kinder, partner at Doppler.
The sand-colored umbrella, crafted from premium materials, is lovingly handmade in the Doppler Manufaktur workshop in Braunau and will be released as a limited edition. As an added positive statement, the canopy is embroidered with the words “no rain – no flowers.” This motto reflects a positive outlook on life and symbolizes the courage of both brands to make a difference.
A stand against fast fashion
Through this collaboration, the two Upper Austrian companies are taking a stand against the throwaway culture that has become so common in the fashion industry. “We are firmly opposed to the fast-paced nature of fashion. Following the principle ‘buy less, choose well,’ we believe it’s better to own fewer, but higher-quality pieces,” say LYVEM The Label founders Sabrina and Elisabeth Sulimani.
And if something ever does break, Doppler Manufaktur offers a reliable repair service, where individual umbrella components can be quickly and easily replaced or repaired.
The limited-edition LYVEM umbrella will be available from mid-September in the online shops of both brands, at the LYVEM store in Ried im Innkreis, at Combinat in Vienna, and at Kammer Concept Store in Munich.
Doppler Holiday Care Once Again Provided Fun, Games, and Support
Varied Programme for Employees’ Children
How is an umbrella made? And what does a 3D printer do? A total of 18 children discovered the answers to these and other fascinating questions during the doppler holiday care programme. The two-week summer programme not only offered children an exciting experience but also helped working parents with childcare during the holidays.
Braunau, 15 August 2024. Forest walks, football, and painting umbrellas: for the second year running, the children of doppler employees had the chance to create, play, and learn new things. “Childcare during the nine-week summer holiday can often be a challenge for working parents. After the overwhelmingly positive feedback we received last year, we decided to continue the doppler holiday care this year. We are delighted that, in collaboration with the Kinderfreunde, we’ve once again been able to offer a diverse programme,” said doppler co-owner Ulrike Kinder.
Creative Activities for a Holiday Atmosphere
For two weeks, three professional staff members from Kinderfreunde Innviertel cared for a total of 18 young participants – including two children whose parents work at the neighbouring metal processing company, Alu Menziken. Along with a variety of games and excursions, the children participated in a music workshop and an emotions workshop. A highlight of the holiday care was the visit to doppler. There, the children not only learned about their parents’ workplaces but also created a keyring using a 3D printer and filled their own cushions on the production line. In addition, doppler provided healthy meals throughout the two weeks. “The glowing faces of the children once again showed how much joy and fun they had,” concluded Ulrike Kinder.
doppler umbrella becomes standard in Škoda vehicles
Umbrella and car manufacturer jointly commit to sustainable initiatives
Specially developed by doppler for the car manufacturer, the new Škoda umbrella made from environmentally friendly materials combines innovation with sustainability. It will now be a fixed feature in the equipment of numerous Škoda cars, reliably protecting drivers and passengers from rain.
Braunau, 3rd July 2024. What connects the Austrian family business doppler with the Czech car manufacturer Škoda? The principle of sustainability as a core concern. In the search for external partners and aiming for resource-efficient procurement, Škoda found the Braunau umbrella manufacturer. In the context of Škoda's 'Workshop on Sustainable Innovation' in the Czech Republic two years ago, doppler impressed with its sustainable umbrella ideas. The umbrella, developed in collaboration between doppler teams in Austria and the Czech Republic specifically for Škoda, will gradually become a part of almost all delivered Škoda cars from this year onwards. 'Sustainability always plays a significant role in our quality standards. Therefore, we are delighted that our umbrellas can contribute to Škoda's environmentally friendly action plan,' says Jiří Fuka, Managing Director of doppler's Czech site.
Umbrella canopy made from recycled PET material
The Škoda umbrella, manufactured from sustainable materials and distributed by doppler Czech Republic, includes a canopy made from recycled PET (rPET) with a PFC-free fabric treatment that is water and dirt repellent. Additionally, it incorporates 100% industrially compostable materials derived from hemp fibres in places where traditional umbrellas typically use plastic components. 'At doppler, we prioritize sustainability not only in production and materials but also in product durability and quality. This approach helps reduce new purchases and subsequent waste,' explains Martin Würflingsdobler, doppler's Managing Director. The umbrella features joint branding, showcasing the alliance between the two brands. 'The umbrella is one of the very few parts of the Škoda where the manufacturer's brand, doppler, is visible. This is a clear message that fills us with pride,' he adds. With its modern and minimalist design, the doppler Škoda umbrella excels not only as rain protection but also as a stylish accessory.
Škoda takes responsibility for the environment
As part of the 'NEXT LEVEL - ŠKODA STRATEGY 2030', Škoda pursues a comprehensive action plan towards sustainable mobility. In addition to transitioning to CO2-neutral production at its plants in the Czech Republic and India, and using recycled and reusable materials, the company also promotes sustainable and innovative ideas — including the Škoda umbrella by doppler. 'Our vision of a sustainable future is a collective effort shared by our partner network. We are proud of our partnership with Doppler, which has spanned over two decades, making their umbrella a key part of Škoda's "Simply Clever" solutions. Making the umbrella sustainable was the next logical step in our collaboration,' says Karsten Schnake, Board Member for Procurement at Škoda."
Checker Marina checks umbrella production at doppler
Children's documentary provides insights into umbrella manufacturing
Marina, a checker from the popular German children's educational show "The Checkers," recently paid a visit to doppler in Braunau. The result: A documentary about the umbrella craft, allowing young viewers to witness step by step the production of an umbrella.
Braunau, March 19, 2024. Many individual steps and a great deal of finesse are required until an umbrella is completed – Marina, the protagonist of the children's TV show "The Checkers," could see this for herself. During her visit, she not only customized her umbrella but also handcrafted it with the expertise and support of doppler's staff. Accompanied by shareholder Ulrike Kinder, Marina was guided through the entire umbrella production process at doppler. "We are pleased that the handcrafted umbrella manufacturing process here in Braunau is being highlighted by the popular show 'The Checkers.' This gives us the opportunity to show a young audience how quality products are made in Austria," says Ulrike Kinder. The episode "The Rain Check" will air on March 23 at 7:25 p.m. on KIKA. Afterwards, the show will be available on the ARD Mediathek and YouTube.
Step by step to your favorite umbrella
Even before the first production step, Checker Marina faced a wide selection of high-quality fabrics, umbrella frames, and various handles – from striking check patterns to plain classics, and from lacquered wood to hand-stitched leather handles, there were many options. Crafting the umbrella requires a great deal of dexterity. With their years of experience, doppler's staff provided supportive assistance, allowing Marina to hold her personal umbrella in her hands in the end. "Understanding the umbrella craft, its many individual steps, and the great care behind it is best achieved when you have worked on an umbrella yourself. With Checker Marina's visit, even the youngest viewers now see the craftsmanship and love put into every umbrella by doppler," Ulrike Kinder adds.
Visible protection: Check
Checker Marina also used her visit to doppler to sign autograph cards and umbrellas from the Safety umbrella series. The bright pink, yellow, and green umbrellas feature reflective elements and were specially designed to enhance children's visibility. Thus, they not only provide reliable protection against rain but also in traffic. Fans can win doppler umbrellas and autograph cards signed by Marina for the start of the school year in autumn through doppler's social media channels.
Successful "Checkers" explain the world
The children's educational format "The Checkers" is a production of the Bavarian Broadcasting Corporation and has been broadcast on KIKA, the children's channel of ARD and ZDF, since 2013. In each episode, different questions are presented and answered in a child-friendly manner, such as "Who was the first person to wear glasses?" or "Why do you have to dig deep to build high?". The TV series has been popular for years – two "Checker" films have been released, and in addition to a YouTube channel, there is also a podcast.
doppler Umbrella Dances at the famous Vienna Opera Ball
Carbonsteel Mini Slim as a Reliable and Stylish Companion at the State Opera
For an elegant appearance - regardless of the weather - guests of the Vienna Opera Ball will receive a doppler umbrella as a gentleman's gift this year. The Carbonsteel Mini Slim not only impresses with its noble design but also serves as reliable protection against wind and weather for the guests. Thanks to its compact size, the pocket umbrella fits into the breast pocket of any tailcoat or tuxedo, adding the finishing touch to the Opera Ball outfit as an accessory.
Braunau, February 2024. Thursday will once again be "All Waltz!" at the State Opera. This year, the Austrian umbrella manufacturer doppler is providing the gentlemen of the evening with an Opera Ball edition of the compact pocket umbrella Carbonsteel Mini Slim - an umbrella to dance in the rain. The collaboration between doppler and the Vienna State Opera enables fashionable and dry appearances under all conditions.
Elegant Duo
"In the collaborations for the Opera Ball, the organizers specifically focused on Austrian companies. We are pleased to have been contacted as a traditional company from Braunau and to provide the gentlemen of the Opera Ball with our umbrellas as a reliable companion this year," says Martin Würflingsdobler, CEO of doppler. The Opera Ball edition of the navy-blue doppler umbrella features the Opera Ball logo and is an elegant addition to the ladies' gift - a Swarovski ear clip from the Mesmera jewelry line.
Compact yet strong
With an ultra-lightweight of 220g, the handy Carbonsteel Mini Slim, thanks to the use of resilient carbon and steel, provides protection in any weather - tests in the wind tunnel have shown that the slim pocket umbrella can withstand strong gusts of up to 100 km/h with ease. Additionally, a 5-year warranty ensures lasting enjoyment of the umbrella. Protective umbrella canopies are available at doppler not only in various colors but also in a variety of sizes, ranging from 6990 to 13314 cm in diameter. From the constant companion that fits into any pocket to the large umbrella under which two people can find shelter: A doppler umbrella is always a strong and stylish way to brave all weather conditions.
The Vienna Opera Ball 2024
The Vienna Opera Ball, considered the highlight of the Austrian ball season, has a long tradition. This year, it will take place for the 66th time at the Vienna State Opera on February 8th. Over 5,000 ball guests and around 2.5 million television viewers annually follow the event and participate as 160 debutante couples open the ball of balls with a waltz. Once again this year, a portion of the ticket proceeds from the Opera Ball will benefit the initiative "Austria helps Austria."
Succession at the Traditional Company doppler
CEO Martin Würflingsdobler Expands International Trade
Martin Würflingsdobler, leading the Braunau-based traditional company in its fourth generation, now takes on the sole management of doppler, expanding the company's export activities. The prominent umbrella manufacturer, with branches in Austria, Germany, Czech Republic, Slovakia, and China, plans to reinforce its team, increase presence at international trade fairs, and implement cross-border online sales initiatives.
Braunau, January 30, 2024. After two years of joint leadership with his father, Hermann Würflingsdobler, Martin Würflingsdobler has assumed sole management of the family-owned company, doppler. Implementing various measures internationally, he emphasizes exporting doppler products, particularly in Europe, for the current year. The company distributes rain and garden umbrellas, seat cushions, and garden furniture under the brands doppler, doppler Manufaktur, Knirps, and derby.
New Professional Chapter Unveils New Potentials "The 35 years during which my father led the company were marked by foresight and tireless dedication to the success and growth of our business. I am pleased that he continues to oversee important areas of the company," says Martin Würflingsdobler, who has been part of the doppler team since 2015. Würflingsdobler's vision extended beyond Austria during his studies at FH Steyr. In 2008, he completed a semester abroad at Sungkyunkwan University in Seoul. After earning his master's degree, he gained valuable experience at BMW in Steyr before joining the family business. Over six years, he held the sales management position in the Individual division and, most recently, co-led the company with his father. Now, it's time for a new professional chapter. "I look forward to tackling the potentials and goals with our professional and motivated team," says Martin Würflingsdobler.
Hidden Champion Aims for European Recognition by expanding international distribution, doppler lays a significant foundation for expanding export activities and entering new international markets. "So far, we have mainly exported our products to Germany, Czech Republic, Poland, and Switzerland. After thorough preparations, we will significantly advance growth in additional countries this year and ensure a stronger presence in Europe through various measures," explains Martin Würflingsdobler. Spaces at important international fairs in Oslo, Milan, and Paris have already been booked. Furthermore, doppler has recently seen pleasing growth in the rain segment in countries such as the Netherlands, Belgium, Sweden, Ireland, and Italy. Building on its successful past, with the current export rate already exceeding 80 percent, doppler sees potential not only in Europe but also in the Asian market, where the umbrella manufacturer is particularly known for the Knirps brand.
Digital Initiatives for International Market Growth In the E-commerce sector, doppler is investing in new websites in Italy and France, as well as expanding the doppler Manufaktur Online Shop, which will be available in English in spring. Digital marketplaces will focus on countries such as France, Italy, Spain, and the Netherlands this year. "We want to inspire even more people with our high-quality products and provide them with the opportunity to obtain them beyond national and language borders," explains Martin Würflingsdobler about his plans for the coming year.
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doppler, E. Doppler & Co. GmbH was founded in 1946 by Ernst Doppler and has since developed into an innovative pioneer in the manufacture of parasols, umbrellas and advertising umbrellas. In addition to its headquarters in Braunau am Inn in Upper Austria, the fourth-generation family business has branches in Germany, the Czech Republic, Slovakia, Romania and China. doppler leads the way in the development and manufacture of all types of parasols and umbrellas for end consumers, dealers, advertising customers or restaurateurs. The production of garden and seat cushion pads as well as a well thought-out garden furniture collection to round off the range also make the traditional company a comprehensive supplier for the outdoor area. The company's portfolio includes the product brands doppler, doppler Manufaktur, Knirps and derby. Furthermore, the Austrian manufacturer has licences for the production and distribution of Bugatti brand umbrellas. In addition, the company produces umbrellas for numerous brands such as Rolls Royce, Audi or Marco Polo. doppler currently employs about 200 people in Austria and 360 in the entire group, the annual turnover amounts to about 80 million euros with an export share of over 80%.